Suddenly someone shouts: "OK, great. We've got that in the can". Reini switches on the lights in the hall and the eerie scene lights up. We are filming our latest movie spot, which will be shown at Cineplexx Hohenems from the end of November and is intended to make young people curious about an apprenticeship at Lercher. "But what do blue ants and night-time adventure scenes have to do with Lercher?" They attract attention and curiosity. Last year, a small blue ant was developed as an apprentice project - from design and toolmaking to the production of the insects on one of our plastic injection molding machines. When the blue ants came tumbling out, everyone realized that the blue creepy-crawlies had long since become a kind of Lercher mascot. The idea was quickly born to make more of it - for example, an exciting movie. The first step was to create a "trailer" - for an adventure film that doesn't even exist yet. But it will certainly arouse curiosity about what actually happens here at Lercher. We would like to take this opportunity to thank our main actors Hanna, Lukas and Lenard, who took time out twice at night to record the hunt for the blue ants in front of the camera. Bernd Halder, who already produced our corporate video with his company KlappeEins, was again responsible for the camera and editing. The script and direction were handled by Franz Kuttelwascher (our marketing scout) - supported by Elisabeth, who organized everything internally and helped with the filming. The highlight of the film was, of course, our giant ant, which had previously caused a sensation at our trade fair stand during the Fakuma in Friedrichshafen.
In the search for apprentices, the medium of "cinema" is of course an exciting thing - we reach exactly the target group we want to address there. And these 14- to 18-year-olds are probably more enthusiastic about a quirky movie like the one we made than the usual instructive statements. We want to stand out, attract attention ... and maybe we can inspire one or two of them to come and have a look. The 30-second cinema spot will run in Cineplexx Hohenems & Lauterach before the following films (week 47/2019 to probably week 5/2020):
Film (cinema week always runs from Fri to Thu e.g. cinema week 49: 6.12.2019 to 12.12.2019)
The Perfect Secret (47, 48, 49, 50)
Le Mans 66 - Against All Odds (47, 48, 49, 50, 51, 52, 01)
Doctor Sleep (47, 49, 50, 51, 52, 01, 02)
21 Bridges (48, 49, 50, 51, 52, 01, 02, 03)
3 Angels for Charlie (48, 49, 50, 51, 52, 01, 02, 03)
Black Christmas (49, 50, 51, 52, 01, 02, 03, 04)
Jumanji (Sequel) (50, 51, 52, 01, 02, 03, 04)
Star Wars: The Rise of Skywalker (01, 02, 03, 04, 05)
Grudge (02, 03, 04)
Superintelligence (02, 03, 04)
Underwater (02, 03, 04)
Bad Boys for Life (03, 04)
Jojo Rabbit (04)
You can see a 90-second version of our trailer here on the Lercher homepage and at www.lehreohneleere.at. Have fun watching it.
